Yali Zhang,1 Ruohan Bu,1 Xiaoli Li2 

1College of Education, Hebei Normal University, Shijiazhuang, 050024, People’s Republic of China; 2School of Educational Science, Zhengzhou Normal University, Zhengzhou, 450044, People’s Republic of China

Correspondence: Xiaoli Li, School of Educational Science, Zhengzhou Normal University, Zhengzhou, 450044, People’s Republic of China, Email lixiaoli197302@163.com

Background: Short video apps are very popular among Chinese college students, and some students even rely on them. Most of the current research has focused only on Internet addiction and has seldom focused on the phenomenon of short video addiction. Its influencing factors and formation mechanism are worth exploring.
Objective: This study aimed to explore the relationship between social exclusion and short video addiction among college students and the mediating roles of boredom and self-control.
Methods: This study adopted a multistage investigation and investigated 532 college students (39% male; mean age 19.32 ± 1.23 years) with a social exclusion scale, boredom proneness scale, self-control scale, and short video addiction scale. The mediating effect was tested with Process 3.1.
Results: The results showed that social exclusion has a positive predictive effect on college student’s short video addiction. The impact of social exclusion on college student’s short video addiction was mediated by boredom and self-control, and the chained mediation of boredom and self-control.
Conclusion: Theoretically, this study modified the I-PACE model, indicating that personal and distant social factors should be considered in individuals with behavioral addictions, such as short video addiction. Practically, the results suggested that schools should reduce peer rejection and improve students’ mental health literacy to reduce boredom and enhance self-control, thus effectively preventing short video addiction.

Keywords: social exclusion, boredom, self-control, short video addiction