Haoyuan Yu,1 Farideh Alizadeh2 

1Department of Journalism, School of Humanities, Hunan University of Science and Technology, Xiangtan City, Hunan Province, People’s Republic of China; 2Department of Drama, Faculty of Creative Arts, University of Malaya (UM), Kuala Lumpur, Malaysia

Correspondence: Farideh Alizadeh, Department of Drama, Faculty of Creative Arts, University of Malaya (UM), Kuala Lumpur, 50603, Malaysia, Tel +60 172552146, Email farideh@um.edu.my

Purpose: The aim of this study was to investigate the television (TV) consumption patterns (viewing behavior and motivation) of older adults in Wuhan, China, during the COVID-19 pandemic and its impact on older adults’ mental health, particularly in relation to COVID-19-induced fear.
Participants and Methods: A questionnaire survey was conducted with 405 older adults in Wuhan, China. The data were analyzed using a structural equation model to understand the relationship between TV viewing behavior, motivation, and fear related to COVID-19.
Results: The findings indicate that the motivation to watch TV has a positive influence on viewing behavior among older adults during the pandemic. However, this motivation negatively impacts their COVID-19-related fear. Furthermore, a negative correlation was observed between viewing behavior and fear. The primary motivations for TV viewing among older adults during the pandemic were identified as social interaction and emotion management, followed by information seeking and value expression.
Conclusion: The findings suggest that TV viewing plays a significant role in the mental well-being of older adults during the COVID-19 pandemic. By addressing the motivations of social interaction, emotion management, information seeking, and value expression, public health organizations and TV stations can contribute to the mental health of this vulnerable population.

Keywords: COVID-19, TV consumption, older adults, China, mental health