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已发表论文
数字时代医疗政策改革：应对由网络舆论塑造的健康危机
Authors Zhang R, Liu L, Wang G
Received 16 June 2025
Accepted for publication 7 October 2025
Published 21 October 2025 Volume 2025:18 Pages 3387—3396
DOI https://doi.org/10.2147/RMHP.S547442
Checked for plagiarism Yes
Review by Single anonymous peer review
Peer reviewer comments 3
Editor who approved publication: Professor Mecit Can Emre Simsekler
Rui Zhang, Luyao Liu, Guohua Wang
College of Public Administration, Huazhong University of Science and Technology, Wuhan, Hubei, People’s Republic of China
Correspondence: Guohua Wang, Email mpawin@hust.edu.cn
Abstract: The evolution of digital media over recent decades has fundamentally reshaped how health crises are communicated and managed, significantly influencing medical policy reforms. The increasing prominence of social media platforms has created new opportunities and challenges in health crisis management. This review examines how online discourse surrounding health crises, including both accurate information and misinformation, has shaped public health policy by influencing public trust and complicating policy implementation. Through an analysis of case studies and crisis communication literature, this review identifies the key factors driving policy changes in response to digital public opinion. The role of misinformation, viral content, and digital activism in driving or hindering health policy reforms is discussed, with a focus on how governments and health agencies have adapted their communication strategies to maintain public trust and ensure effective policy implementation. Notable examples include South Korea’s digital health initiatives during the COVID-19 pandemic and the United States responses to vaccine eligibility confusion, which illustrate the dynamic relationship between digital mobilisation and policy shifts. The review advocates for the integration of digital engagement strategies into health policy development, emphasising transparency, real-time feedback, and active stakeholder participation. Best practices in digital crisis management, such as social media monitoring, data-informed decision-making, and transparent communication, are highlighted. As digital media continues to shape public opinion, agile, transparent, and responsive communication has become critical. Policymakers must now consider digital engagement not only as a tool for crisis management but as an essential component of the policymaking process.
Keywords: digital media, public health policy, crisis communication, misinformation, social media influence
College of Public Administration, Huazhong University of Science and Technology, Wuhan, Hubei, People’s Republic of China
Correspondence: Guohua Wang, Email mpawin@hust.edu.cn
Abstract: The evolution of digital media over recent decades has fundamentally reshaped how health crises are communicated and managed, significantly influencing medical policy reforms. The increasing prominence of social media platforms has created new opportunities and challenges in health crisis management. This review examines how online discourse surrounding health crises, including both accurate information and misinformation, has shaped public health policy by influencing public trust and complicating policy implementation. Through an analysis of case studies and crisis communication literature, this review identifies the key factors driving policy changes in response to digital public opinion. The role of misinformation, viral content, and digital activism in driving or hindering health policy reforms is discussed, with a focus on how governments and health agencies have adapted their communication strategies to maintain public trust and ensure effective policy implementation. Notable examples include South Korea’s digital health initiatives during the COVID-19 pandemic and the United States responses to vaccine eligibility confusion, which illustrate the dynamic relationship between digital mobilisation and policy shifts. The review advocates for the integration of digital engagement strategies into health policy development, emphasising transparency, real-time feedback, and active stakeholder participation. Best practices in digital crisis management, such as social media monitoring, data-informed decision-making, and transparent communication, are highlighted. As digital media continues to shape public opinion, agile, transparent, and responsive communication has become critical. Policymakers must now consider digital engagement not only as a tool for crisis management but as an essential component of the policymaking process.
Keywords: digital media, public health policy, crisis communication, misinformation, social media influence